Bilal Jaffery
Making web work since ’96.
email: click here
Let the beauty of what you love be what you do. ~ Rumi
An award-winning industry-recognized strategist with a 10 year strong track record in successful digital transformation of tier 1 brands. Extensive background in holistic integration of digital with traditional marketing programs driving positive business results. Led IBM’s strategic transformation of the overall Web experience, Search, e-Commerce and development of Social Media Programs (internal corporate and external media).
Some of the work has been featured & awarded in media publications like Fast Company, Mashable, Forrester, SocialMediaToday, Tim O’Reilly Web 2.0, CIO Forum and academia; University of Toronto, University of Sydney, City University of New York & others.
Regular speaker at industry events and a strong advocate for new and innovative approaches to marketing and sales.
Background:
I grew up with computers and early phase networks (BBS, FidoNet, AOL, Prodigy, WildChat), in fact I coded my first program at the age of 8 (Thanks Papa for the book on BASIC) but not the internet, this allows me to relate to both those that are born with the internet (natives) and those that have to learn it (immigrants). It provides me a unique perspective which allows me to become the bridge between the two worlds and understand its impact on our daily lives and our economies.
Latest Speaking:
- Keynote – 2nd Social Media Branding – Sept 2012
- Panelist – ITAC – Digital Commerce – Sept 2012
- Keynote – CIO Forum – The Social Organization – Nov 2010
- Panelist – PLUS 2010 – Risk Management and Social Media – Oct 2010
Awards:
- Canadian telecom’s first ever trending #BellBiz twitter chats. Expanded account reach of 550K accounts, impressions over 6 million.
- Forrester’s Groundswell Award for saving $100m/year by using Web and Social Technologies.
- Tim Reilly’s Web 2.0 Expo Award for best use of social for events – “SweetTweets”.
- ACE Award for Best Worldwide Marketing Campaign integrating web + social + traditional.
- Member of the 2.0 Adoption Council
- Recognized as an Enterprise 2.0, Social Software and Digital Strategy expert at IBM.COM
As of April 2011, I have joined Bell Canada to lead Digital and Social Business Strategy for Bell Business Markets as an Associate Director of Marketing. Prior to joining Bell, I led the role of a Global Marketing Leader at IBM that focused on the worldwide digital and competitive marketing elements which led to DeveloperWorks being recognized as a industry best practice. In fact, we received Forrester’s Groundswell Award in 2010 for best use of web and social to save $100 million a year.
Humbled to be recognized as an Enterprise 2.0, Social Software and Digital Strategy expert at IBM.COM, I firmly believe that this world needs more people asking the questions, poking and thinking outside the boxes. Our next 5 years will be drastically different than our previous 50.
(Please review Bilal’s keynote at the CIO Toronto Forum on Slideshare for more information on the topic.)
Linkedin Profile can be accessed here. I currently reside in Toronto, Canada.
