User experience trumps all

Something as simple as logging into a commerce platform to complete a transaction can lower converstion rates by an order of magnitude.

Social is all about influence, not mere reach

As part of their social media roadmap in the September 2012 issue of Fast Company, they asked social media’s savviest users about their best practices.

“Reach without influence is useless & irrelevant like that direct mail piece in your mailbox” – @bilaljaffery bit.ly/RZFCZ7 #TheRules

— Fast Company (@FastCompany) September 5, 2012

Humbled to have been chosen as one of the main rules. Thanks Fast Company. Social media without influence and engagement is just broadcasting. Without that component, we are just wasting resources. Number of followers doesn’t mean a thing without attention and trust.

Unfortunately, only few brands truly get it.