IBM’s CMO, Jon Iwata explains what it means to be a brand in this day and age. The essence behind the logic and the emotion of a brand.
I’ve had the pleasure to work with him in my previous life and have always been awe struck in his vision and ability to translate ever changing human behaviour into an always relevant brand.
What defines your brand? Even your personal brand.
Why is social such a critical part of the overall web experience?
“A social business optimizes interactions among people to create business value and gain competitive advantage. The social web experience provides an intimate and personal (my additions) first class access to people via mobile, and social networks. It also enables people powered processes with dynamic decision making, social monitoring and engagement. And last but not least, the combination of social and web experience drives systems of engagement. Engagement is what drives business outcome and ROI. This engagement comes from models of sharing like crowdsourcing and ideation. ”