http://EarnedWeb.com/how-not-to-lose-billions-social-media-roi-walmart-case-study/ scribblings about earning trust & influence as a business on the social web Sun, 03 Feb 2013 14:02:00 +0000 hourly 1 http://EarnedWeb.com/how-not-to-lose-billions-social-media-roi-walmart-case-study/comment-page-1/#comment-2290 Amrita Mathur Mon, 23 May 2011 14:42:00 +0000 http://www.Bilal.ca/?p=2146#comment-2290 Excellent post, thanks for illustrating a typical survey gone wrong. In the case of Walmart, they could have got the right answers without doing a “survey” and like you said, simply by listening and observing.

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