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	<title>Comments on: How to write clearly for business?</title>
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	<description>scribblings about earning trust &#38; influence as a business on the social web</description>
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		<title>By: Funny Jokey</title>
		<link>http://EarnedWeb.com/how-to-write-clearly-for-business/comment-page-1/#comment-2667</link>
		<dc:creator>Funny Jokey</dc:creator>
		<pubDate>Mon, 13 Feb 2012 17:01:00 +0000</pubDate>
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		<description><![CDATA[kudos to you for coming up with this nice business idea]]></description>
		<content:encoded><![CDATA[<p>kudos to you for coming up with this nice business idea</p>
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		<title>By: Frank Paolino</title>
		<link>http://EarnedWeb.com/how-to-write-clearly-for-business/comment-page-1/#comment-2680</link>
		<dc:creator>Frank Paolino</dc:creator>
		<pubDate>Thu, 16 Jun 2011 20:19:00 +0000</pubDate>
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		<description><![CDATA[This is especially true in email. If I receive a 2 page email, my first instinct is &quot;Is this worth reading?&quot;. Senders are asking you to make an investment of your time. That first sentence should indeed contain your point to get me (or your recipient) to read on.]]></description>
		<content:encoded><![CDATA[<p>This is especially true in email. If I receive a 2 page email, my first instinct is &#8220;Is this worth reading?&#8221;. Senders are asking you to make an investment of your time. That first sentence should indeed contain your point to get me (or your recipient) to read on.</p>
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