MITSloan: Strategic Social Media Listening will kick start your Social Program

MITSloan School of Management recently posted an article on Social and CMO connection that really resonated with me because this is what is often experienced in the corporate social strategy space.

Many senior executives still think of social media as something you do after hours for fun, says John Hagel, co-chairman of the Deloitte Center for the Edge — they haven’t bought into the idea that social can drive the core performance of the business. He’s committed to showing them why they’re wrong.

“ONE THING that’s really undervalued in discussions of social technology and social business is the opportunity to make the invisible visible,” says John Hagel. It’s the opportunity, he says, “to see patterns of activity and interactions that you never knew were occurring.”

Read the rest of the report here.