#social #learning #creativity
Interested in learning more? Have a read at this fantastic paper from MIT’s Media Lab on Creative Learning.
Disclosure: I am currently involved with the MIT’s Media Lab’s P2P Learning Program.
A little while ago, I was invited to speak at the ITAC Digital Commerce Forum on the evolution of the brand. It was an interesting discussion where points were raised around the loyalty, user behaviours, content, and the strategies that utilize this medium in a manner that generates a positive return on investment.
“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. One of my main points was bringing this context back to our digital brands. Research indicates that 70% of all social + web activity on the internet is among people, yet brands, communications/PR and marketing folks are too focused on just the 30% branded activity which has no real impact. Or should we be focused on utilizing our brand to support and engage our ecosystem — in a true social business manner?
What are you focused on? Building a strategy that leverages the social behaviors online for organic activity or the strictly one way marketing “broadcast” that we are often more comfortable with?