Social Media and ROI has been a topic on the rise in the industry. There is value in Social beyond the soft metrics such as brand sentiment and engagement ratios. Done right, it can increase business process efficiencies, improve sales and reduce unnecessary operational costs of an organization — small and large. An example from my past life, $100 million a year in savings by use of social technologies. Forrester had awarded a Groundswell for it as well. Details here.
On June 27th, I’ll be joining my fellow peers at Rogers and Sysomos to discuss Social Media Communities and ROI. The event is hosted by Information Technology Association of Canada. If you are in town, feel free to join us.
|A recent SAS Canada Survey found that only 17 per cent of Canadian companies post to social media sites regularly and monitor often for corporate mention. This means that less than a fifth of Canadian companies use social media effectively. Furthermore, according to a recent BMO Bank of Montreal survey, less than one-third of Canadian small business owners are using social media despite the fact that half of Canadian business believe social media can increase profitability.It is clear that even when businesses understand what social media is, they still struggle with leveraging the technology for improved collaboration and relationships with their target audiences -partners, employees, stakeholders, customers, etc.
To shed some more light on social media, ITAC’s upcoming event in its Digital Commerce series is featuring a panel of social media thought leaders from Bell Canada, Rogers Communications and Sysomos. This panel will share insights, strategies and best practices on how to craft online community experiences that will help improve your brand, refresh partner and customer relationships, and bolster overall ROI.
Members of the Panel are:
|Date||June 27, 2012|
|Schedule||4:00pm – 6:00 pm – Registration, Panel Presentations, Reception and Networking|
|Location||Hyatt Regency Toronto on King
370 Street West, Toronto, Ontario M5V 1J9
|Cost||ITAC Members: $70
|Register||Click here to register|
|Information||For more information contact Micheline Lepage at (613) 238-4822 x 2245 or via email firstname.lastname@example.org|