Reminder: Social is not a check list. It’s a conversation. It doesn’t stop at the last checkmark.
I shared this on our internal IBM social network and it caught lot of attention, positive attention. It irks me to see social media managed like a typical campaign. It is not a checklist, or items on a to-do-list. Yes, it needs a coordinated framework to be successful and it has to be implemented and executed in a manner where it properly exposes your organization in a positive manner. Don’t get me wrong, there has to be a strategy in place.
However, it is not a check list. It doesn’t stop.
Focus on the conversations, engagement and you will see positive ROI.
Formalized framework with informal, personalized and social front end is the perfect balance.