The best and worst of 2012 Superbowl Ads

This year’s crop of ads was among the best in recent memory. Only a few absolute clunkers, and a lot that were great to chuckle at!

In my opinion, here are the best and the worst Superbowl ads of 2012.

Best Ads

Cheetah Veloster Turbo Cheetah
Being able to adjust on the fly is a characteristic of both teams competing in Super Bowl. It’s also something that the cheetah in this Hyundai ad seems to be able to do instinctually.

After being loosed from its cage, the cheetah quickly surmises that it can’t keep pace with the Hyundai Veloster Turbo showcased in this Super Bowl commerical. But you know this cheetah can outrun? That dude who just opened the cage.

Acura – “Transactions”

Jerry Seinfeld has been somewhat absent from the spotlight since his TV show ended in 1998 – I think he’s done a few standup tours, Bee Movie, and that show where couples argue on television – but this is a neat return in support of what looks to be a pretty nifty and nimble car.

Honda – “Matthew’s Day Off”

Folks who were in high school in 1986 – the year Ferris Bueller’s Day Off perfectly captured the delight of playing hooky on a beautiful spring day – are now a good way into the “responsible adult” phase of their lives; running kids to soccer practice, going grocery shopping, that kind of thing. So good for Honda for matching up this old cultural touchstone to new circumstances.  Great story line and definitely great execution.

Dannon/Oikos – “The Tease”

Here’s another one that is also making rounds on the web. As my wife pointed out, and said “Who among us hasn’t wanted to head butt John Stamos at one time or another?” Right.

Worst Ads

GoDaddy – All of Them

We don’t have the space to post every GoDaddy ad, but here’s a fairly representative one. They deliver a pretty commodified web service, and as such are pretty marketing and advertising-driven. I guess repetition of the same concept does work at some level as they are still in business and routinely part of official Super Bowl ad spots.

H&M – David Beckham Bodywear

So much wrong with this one. First, who thought it would be appropriate to feature a Beckham as a pitchman in a male-dominated event like this one? What were they thinking? Second, why is H&M – a fairly niche brand focused on affordable hipster clothes – advertising during the Super Bowl, anyway?