Comments on: The Shiny Object Syndrome: Why Marketing Doesn’t Get Social?

By: greg nazvanov

greg nazvanov — Wed, 23 Nov 2011 11:52:00 +0000

good article, thanks for posting it. social media will also be like online shopping while the boutiques still have stores

By: Emily A. Davidson

Emily A. Davidson — Tue, 22 Nov 2011 17:45:00 +0000

This article is like a reset for marketing teams! What does this app really do besides create brand awareness?

Allrecipes.com has a recipe spinner where you choose ingredients and the type of dish you want to make (Chicken, main dish) and it provides relevant recipes – AWESOME

The Houzz app provides interior design photo albums by city, style and room with interfaces for professionals and enthusiasts and even an ‘ideabook’ function to save your favs. – AWESOME

BMO lets me pay bills and process banking stuff anywhere anytime – AWESOME

AutoTrader lets me look at cars and compare prices anywhere, anytime – AWESOME

These are my favorite apps because they fill a need I didn’t know I had until I found them. I never thought of a solution for having a staring contest with leftovers in my fridge, buying housewares just because they looked nice in the store, not having a live feed to my bank accounts or being able to look up the price of a car I like right in the parking lot.

These apps create positive brand experiences for me on a daily basis. I take these apps with me everywhere. As a marketer it makes me want to pay that forward to my own audience – how could I make my product/app/service indispensable?

Tombstone for deleted apps: You came all dressed up but I couldn’t take you anywhere…

By: Bilal Jaffery

Bilal Jaffery — Mon, 21 Nov 2011 19:01:00 +0000

Thank you Delaney for pointing out that none of the real work involved with getting social to work is shiny at all. It requires difficult discussions, a new approach, and frankly an open mindset. Unfortunately, not everyone gets that.

Love your plumbing analogy, having a facebook page or 4 linkedin groups does not amount to driving business forward if you haven’t mapped other elements first within the organization.

By: Delaney Turner

Delaney Turner — Mon, 21 Nov 2011 15:13:00 +0000

the tools are easy to use and operate in real time, but instant responses rarely mean instant results, let alone long-term results. it takes work to make social media work the way we and our bosses want it to. it There’s a lot of plumbing, a lot of connecting the dots that have never been connected before, a lot of systems to connect and processes to plug into. This is all essential work; very little of it is shiny.