What’s a thought leader?
A thought leader is a recognized leader in one’s field. What differentiates a thought leader from any other knowledgeable company, is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.
Trust is built on reputation and reputation is generally NOT built on advertising. It is earned. Not bought. It is built on what others say about you. Become a thought leader in your field and it won’t matter as much how big you are. Companies will look to you for insight and vision. Journalists will quote you, analysts will call you, websites will link to you.