scribblings about earning trust & influence as a business on the social web

Why is social such a critical part of the overall web experience?

Posted by on Jul 12th, 2012 in IBM, social enterprise, social media, Strategy, web 2.0 | 5 comments

Why is social such a critical part of the overall web experience?

“A social business optimizes interactions among people to create business value and gain competitive advantage. The social web experience provides an intimate and personal (my additions) first class access to people via mobile, and social networks. It also enables people powered processes with dynamic decision making, social monitoring and engagement. And last but not least, the combination of social and web experience drives systems of engagement. Engagement is what drives business outcome and ROI. This engagement comes from models of sharing like crowdsourcing and ideation. ”

Thanks Sandy Carter for the insight. Here’s my take on the key components of an exceptional web experience.

  • Matt Borghi @ Kali Digital

    Thanks for posting this. There are good points here, and I think that underlying this is the fact that the Web, at its core, is a social medium. I talk about this more in my post at Kali Digital: http://kalidigital.com/digital-strategy-and-social-media/, but yeah, as the Web has developed, it’s been a social development, too… and it’s true that business, any organization, really, can benefit from taking advantage of the social aspects that the Web has to offer. However, the key from my perspective is to make sure that the social aspect supports organizational and digital strategy goals. Great thoughts.

    • http://www.bilal.ca/ Bilal Jaffery

      Thanks Matt. I see future of social as more integrated into the overall web. Social acting as a layer of engagement on top of a more engaging web presence.

  • Sandy Carter

    Thanks for the note but I do agree strongly that web is an essential element — and I love your 5 elements!!!

    • http://www.bilal.ca/ Bilal Jaffery

      Approve.

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    • http://www.bilal.ca/ Bilal Jaffery

      Thanks Sandy. I loved how you connected it all to Engagement = Positive Return on Investment. The premise of social is just that but sadly, not everyone gets that.

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