We are now longer in an era where marketing execution cannot be measured. The beauty of digital marketing is that we are able to track Read more
Cynics are hard to disappoint. Because they imagine the worst in people and situations, reality rarely lets them down. Cynicism is a way to rehearse Read more
In the boardroom of a company whose most profitable division was directly affected by Napster, the online music service, the CEO and directors debated for Read more
Jim Barksdale once said,
If we have data, let’s look at data. If all we have are opinions, let’s go with mine.
Marketing has changed, Read more
Your headcount will never scale at the rate of social media growth. In addition, support on Twitter means a customer has to yell and scream Read more