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scribblings about earning trust & influence on the social web


  • Oct 14 / 2014
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Likers Gonna Like Facebook IPO
humour, Management, social media

True Passion is Contiguous

Likers Gonna Like Facebook IPO

True trait of a leader is to invoke and inspire others to join in a movement.  The ability to communicate, influence and persuade others to do things is indispensable to everything one accomplishes in life.

Check out how a Celtics fan, Jeremy Fry, shows his passion and leadership by truly being part of a moment.  As my friend, Bobby Umar states, “THIS is the kind of passion and fun that is contagious. As was once shown in a TED talk, if he got 2 or 3 others to join him, they could have started a movement“.

Indeed, the most effective men and women are those who can competently organize the cooperation and assistance of other people to accomplish goals and objectives.

Good job Jeremy. Your passion is truly contiguous.

  • Oct 09 / 2014
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social media

Is your self-worth defined by your likes/follows?

How you use internet and the social web depends on you. The time we spend on social networks can be a waste, or it can make us smarter, connected, empathetic, and aware. It can amplify the good as well as the bad. You can use it to form deep emotional connections or ignore the person right beside you.

We’re so consumed by our phones and social networks, that sometimes we forget to live.

Can we auto-correct humanity is a strong piece on social media and its impact on us. Enjoy.

  • Oct 07 / 2014
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social media, web 2.0

Where is your media buy cash best spent? 


On Facebook, click-through ratios (CTRs) and share of spend is dominated by News Feed ads, despite a declining CTR for mobile feeds, says a Social Bakers report. Accordingly, advertisers are shifting more and more spend to the News Feed, resulting in higher costs per click (a 40% rise for desktop News Feed ads versus Q1). But all across Facebook, CTR has increased from Q2: Going from 0.247% to 0.302%.

  • Oct 03 / 2014
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This is how Jerry Seinfeld Won the Internet

Jerry Seinfeld Won the Internet by his Speech at Clio Awards 2014

The whole internet is buzzing with Seinfeld’s brutally honest acceptance speech on Soulful Materialism.

“I love advertising because I love lying.”

Jerry Seinfeld was given an honorary award at 55th Annual Clio Awards. The Awards are defined to be, “world’s most recognized international awards competition for advertising, design, digital and communications”.

Naturally, he began his acceptance speech by thanking AMEX and Ogilvy, and his family for their support. At that point, he had a choice to continue like others or being uber honest about how he sees the advertising space.

Before you start wondering, he did elaborate on that premise:

“Spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.”

While recounting the infamous ’91 “trophy run”, he even tackled one of our most debated topics : the inanity of awards shows themselves.

“…I got this. I didn’t really win it, but I got it.”

  • Sep 25 / 2014
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How Steve Jobs responded back to Michael Dell

Steve Jobs vs. Michael Dell
Another video has recently emerged that should make your weekend.

Back in 1997, Michael Dell of Dell Computers was asked what he would if he was given a chance to run Apple. His (albiet, bit arrogant) response was that he’d shut it down and give the money back to shareholders.

Now let’s see how Job responds to this statement.

Jobs says he thought that was “rude.” And then, he says, “We’re coming after you buddy.” And they did. (Rumour has it, Michael has been seen walking around with a Macbook Air in a private meeting).